Honor Eastly tries Etsy Wk 4: Making bank on Beyoncé mugs

This week in Honor Eastly tries Etsy, I made a thing! And that thing was like, the most successful thing I’ve made! Ever!

(I even ended up bringing in most of my month’s rent off the back of it).

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Here’s how it went down.

I put this quote up from the recent episode of Starving Artist about the time I quit my day job.

A lot of people liked it, shared it, etc. (Turns out it’s not just me who has a lot of feels about the original Beyoncé mugs).

I was home alone the following Saturday, so I decided to mock-up a design of this quote about Beyonce mugs on a mug (how #meta), and set up a pre-order on my Etsy store, to see if other people wanted a mug that SPEAKS SOME TRUTH (rather than self-flagellating inspo quotes).

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And the response was quite amazing! It was easily the biggest seller in my store, and in the fancy analytics part of Etsy you can see this huge spike the day I released the mug.

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I’m a bit of a try stuff and see what sticks kind of a person, and I’m really into this idea of minimum viable product - of finding ways to test things, making small runs, and then learning and growing from there. It’s one of the advantages of social media, or direct to audience structured ventures, but I didn’t previously realise how much the Etsy platform is perfect for doing this kind of thing.

I can’t tell if it’s obvious, or whether I’ve managed to keep my shameful secret shameful and secret, but I am a secret numbers nerd, and when you get into the back end of Etsy, and when you start properly selling things, there’s heaps of data that’s really useful to guide what you might want to make, and how you might want to tell people about it. For instance, I was really surprised that more people came from Facebook to my Etsy store, than through Instagram, even though Instagram is my main stomping ground. Also, the response versus the orders that I received made me realise that there’s probably people who are into that Beyonce mug quote, but find the mug a little out of their price range, (particularly considering shipping a mug internationally is like $15!), so I then made a bunch of prints of that same quote as a cheaper option, that I’ve now put up in my Etsy store.

So this is the last episode of season one, which means it’s also the end of my experiment in trying my hand at making an Etsy store. At the end of all of this experiment I’ve actually decided to keep my store going. I wasn’t really sure if I’d do that, because it is work to maintain a store, but after this last experiment, it’s made me realise how much the platform really works for how I work. It means I can try small things, get all that delicious data, and experiment over time. Moving forward, I think it’ll be a great home for my burgeoning little collection of things I make that are - as my store bio says - for people with feelings, like me.

You can find my store here, and if you want to start an Etsy store yourself, there’s a special promo code for Starving Artist listeners. Just head to etsy.com/promotions, chuck in the code STARVINGARTIST and you’re on your way!

Honor Eastly tries Etsy Wk 3: What The Hell Should I Actually Sell??

This is now a thing! And you can buy it here!

This is now a thing! And you can buy it here!

This week in “Honor Eastly tries Etsy” my very obliging boyfriend is back to help me brainstorm another problem: what the hell should I - a creative who makes a lot of podcasts, but not a lot of things you can buy - actually sell? The Boyfriend Brainstorm Bonanza resulted in me making this print of the very first email very first email I wrote where I asked to be paid for my creative work. It came out of my interest in how we can actually share that nitty gritty information. Like, I know I should negotiate more, but how??? And now this idea for a thing is actually a thing you can buy! Head to etsy.com/honoreastly if you want to nab yourself one.

And if you want to start an Etsy store yourself, there’s a special promo code for Starving Artist listeners. Just head to etsy.com/promotions, chuck in the code STARVINGARTIST and you’re on your way!

Honor Eastly tries Etsy Wk 2: I Made My First Sale!

This week I made my first sale! Wowee! Thank you Carlin for buying a Feelings Pack from me, I hope it satiates all your feelings desires :)

I may have gone overboard on the Making Pretty Packaging thing

I may have gone overboard on the Making Pretty Packaging thing

As you may have heard on the podcast this week, I really had no idea what to do after I made a sale, but thankfully the Etsy Seller Handbook was there to save the day. I didn’t know about the Seller Handbook before I started my store, but it’s basically the Etsy oracle, and has the answer to any question you can imagine: how to take great photographs of your items, how in the world intellectual property infringement works, and even how to do fancy stuff with Search Engine Optimization (SEO) - which is largely beyond me, but is explained really simply by the lovely staff at Etsy who make all these resources.

So after I made my first sale I searched “first sale” in the Seller Handbook, and immediately found two articles on the topic, which told me exactly what to do. I also found a super handy article on best practice for making super cute packaging. I think I did pretty well with my first package :)

All the info you need it there, so go ahead and try to sell something yourself. Head to etsy.com/promotions to start your store, and use the code STARVINGARTIST to get your first 20 listings free.

 

Honor Eastly tries Etsy Wk 1: Try and Beat Me!

That's right everyone! For the next six episodes I'm going to be trying my hand at opening an Etsy store my-damn-self. Setting up an online store is something I've been meaning to do for, honestly, at least three years, so thanks Etsy, for finally giving me a reason to get my act together and try it.

In this week's instalment of "Honor Eastly tries Etsy": I try to see how quickly I can set up an Etsy store, and you can try to beat my time and win stuff.

What will you win?

The Feelings Pack: all feelings, all the time

The Feelings Pack: all feelings, all the time

My very first Etsy item, the Feelings pack, packed full of feelings. You'll get three badges made for feelings, and three postcards to hang on your wall, or cry on and send to your mates.

How do you win all these feelings?

All you have to do is start your own store faster than me. To do that I suggest making sure you have the following on your before you begin:

  1. An internet connection
  2. Something you want to sell, and a picture of it to upload
  3. Your wallet
  4. Your passport or some other ID (not everyone will need to do this, but I had to rush around my room to find mine)

When you've got all that you just need to:

  1. Grab your computer
  2. Head to etsy.com/promotions (where you can use the code STARVINGARTIST to get your first 20 listings free)
  3. Set yourself a timer
  4. Open your own store!
  5. If you beat my time (or come close to it - look I'm not a hard ass) just email me at contact+etsy@honoreastly.com with a screenshot of your time, and a link to your new store, with the subject line "I TOTALLY BEAT YOU!"

And that's it. Looking forward to seeing you crush my competition.

Love and entering into the world of online marketplaces,
Honor x

PS. Look at how pretty my store is! You can check it out here (or by clicking on the photo below).